Your all in one guide to managing, marketing and growing your business!
Full of very valuable information. This is not theory – but live action in print. Highly recommended.
Professor Alan Barrell, Judge Business School, University of Cambridge
5.0 out of 5 stars. The ideal companion for every entrepreneur by Tim Gifford on 9 Feb. 2015
This is the ideal companion for any entrepreneur embarking on a new venture. It's full of great ideas and practical suggestions that help you develop and grow your business.
I wish I'd had this book when I started my business a year ago!
5.0 out of 5 stars. Starting or running a small business? Read this., by royAB 7 Feb. 2015
Easy to read, practical and human. Everything a 'how to' book for small business should be.
5.0 out of 5 stars The new business owners' bible, by Penny 5 Feb. 2015
I read this book from cover to cover in one sitting, scribbling down lots of ideas and marking up chapters to read again in the future. What is so clever about it is that it’s a very thorough approach to setting up and running a business but it also guides the reader through the first five years plus. It certainly made me feel that I had a good wide-ranging knowledge of the issues that I face now and in the future. The case studies and examples really help bring the book to life and make its advice very memorable and easy to digest. I would regard this as a bible for anyone in the first years of setting up a businesses and would recommend it unreservedly.
5.0 out of 5 stars Clear and engaging, by Lorosae 28 Jan. 2015
My favourite section was managing marketing as it's currently a challenge for me. The social media section also got me thinking about being more focussed. I found it to be really well written and clear. It was engaging on topics that in the past have been daunting for me. I still have plenty to learn but I now have a toolbox to dip into. I also loved the case studies, they bring it all into the real world and I found them quite inspirational.
5.0 out of 5 stars A Great Book for thinking about you and your business, by DWH 17 Jan. 2015
A Great Book for thinking about you and your business. Divided into clear "drop in" sections which can be used as and when needed this book has good isight into the main areas of running a small business. Nice clear diagrams and a conversational tone make this a must read for any new starter. Over 80% of small businesses fail before they get to five years old. If you are the owner of a small business and you want to avoid all the pitfalls and grow it into a thriving, profitable enterprise you can learn everything you need to know from other business owners who have done exactly that.
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These are the pictures taken at our fabulous launch party at Heffers Bookshop in Cambridge by the very talented Claire Borley.