Twitter is great tool for growing a business
A guest post by Yasmin Chopin.
I never cease to be amazed by the power of Twitter.
I think you have to enjoy Twitter for it to become your ally yet many have to learn to love it first. When starting out it is a little daunting because Twitter seems to lack boundaries, there is no obvious way to approach it and yes, you fear the weird people out there. It is easy to be negative about Twitter and convince yourself it’s not worth the effort and that you really don’t need it.
My son in law, experienced in social media, encouraged me to tweet and because I wanted publicity for my Interior Design business and, as there was no cost involved, I thought why not? That was 2009 and after the initial question that I am sure everyone asks when they first have followers… “who are these people and why on earth are they following me?”… I haven’t looked back. If you are gregarious by nature you will find Twitter easy, if not you won’t, so you’ll need a clear strategy.
What has Twitter done for me and my business? I could write a book but here are just a few benefits that just keep getting better and better:-
My list of contacts has grown to include people who are useful to my business and this has proved a worthy resource time and time again. Many Twitter friends also decide to join my mailing list and these people are very precious to me, I care about them a lot.
When people get together at events your name could come up in conversation very easily if you have been active in the twitter sphere. I’ve received a number of interesting invitations as a result of being ‘out there’.
Twitter friends can be very loyal, if you do something nice for them they will do something nice for you. Acts of reciprocation abound on Twitter and this is useful because if someone with a sizeable following tweets your message there can be immediate results - follower numbers and hits on your website increase. Numbers are not necessarily important and it is true to say that quality counts and with Twitter you never really know how wide the ripples can go. But, if you want to earn money from your business the fact that you have reasonable numbers will encourage customers. When I started running competitions on my blog sponsors were keen to see that I was active in social media - they check numbers, they look at the quality of tweets and they decide from that whether or not they want to do business with you. From a standing start with competitions at the beginning of 2014 I now have a two week rolling programme booked up six months ahead.
I have received work directly from people I have conversed with on Twitter, ranging from design work through to invitations to speak at events. For me Twitter often acts as an introduction, the first point of contact, after which interested parties will go to my website and check me out. Twitter is the ideal business matchmaker!
When I was recently nominated for an Award (top Interior Design tweeters, organised by the industry’s foremost interior design show, Decorex International), I was astounded by the warm and positive tweets I received from followers. Not only did I receive sufficient votes to join the Top 100 most influential designers on Twitter, I heard from people I’d never heard from before. They weren’t following me but they had noticed me and were prepared to tell me how much they enjoyed my tweets. It was a heart-warming surprise because at the beginning of your Twitter life it seems that no-one is listening and it would be so easy to give up. How has this helped my business? Well receiving such an accolade from a well respected source gives me a tremendous boost. It’s like having 100 testimonials written for me all in one go.
Besides all the amazing information I have learned on Twitter, which has improved my understanding of my market, my competitors and my potential customers, I find Twitter fantastic good fun. I’ve probably had more laughs on Twitter than I have from any other form of social media and that’s got to be good for business!
Have you had good experiences on Twitter?